Even the smallest business today has a website on which they display information about their products and services. There are sufficient pages that give you a rundown of their history, the people who are responsible for the running of the company and of course a lot of images to support all that they say. So, how do you decide that this is a good website? How do you compare two websites and declare that one is better than the other? What are the things that you have to watch out for? These are just some of the questions that you need to ask yourself when you are trying to evaluate the presence of an organization online. When someone tells you to check this out, you must first know what to look for and how you can make some quick and correct decisions.
Too Wordy
When you are trying to present details of an organization, there is always a tendency to overshoot the word limit and talk endlessly about the good things that you would like to share. What we don’t realise is that this could be quite counterproductive – you might actually end up losing a potential customer because he or she is just tired of having to sift through this barrage of words that you have put down. Therefore, please don’t make your website too wordy and longwinded; it would not only put off your readers but would not offer clarity on what you do either. Interspersing a lot of text with a clear and relevant picture would certainly break the monotony of those long paragraphs of words and phrases.
Pleasing To The Eye
Though you might feel that this is quite a relative or subjective statement to make, it is necessary to understand the importance of appearance. If the person who is browsing through your site finds the images quite distracting, you might lose this person completely. The colour scheme should be pleasing, and the images should be sharp, relevant, and of course, placed in the proper way. Take for instance a company that is trying to do retail business of products that are connected with the agricultural sector. It would be a good idea to ensure that the pictures of farms and other agriculture-related information are current and relevant. Also, if the company is based in the US, then it would make sense to cater to clients and customers from the same country; especially when the products and services are more recognizable by US citizens.